Do You Really Need A Mobile Optimized Website?
The simple answer is YES. Mobile optimized websites have a different platform than regular websites. However you would be surprised to hear that out of all the websites, 98% websites don’t have any mobile optimized content. If your website is not mobile optimized for mobile viewing, your customers can become lost and frustrated by the scrolling, enlarging and clicking they may have to do to view your website on their phones. If you want to control how your brand appears on your customers phone, you must take action and get a mobile optimized website. It is very important to offer a user friendly mobile optimized website that is fast and inexpensive to load. The most important aspect, however, is the content and how it is presented. The needs and behavior of a mobile surfer differs greatly from an Internet surfer. Statistics show that mobile surfers are further down the purchase funnel than Internet surfers. This means mobile surfers are more ready to call you or come to your store after viewing your information on a mobile browser. Think of it this way, your website is your Supermarket and your mobile optimized website is your 7-Eleven. The mobile surfer is seldom just “surfing around”, he has a specific goal with his visit; to find what he is looking for and how to get there or how to purchase.
What Makes A Good Mobile Optimized Website?
You might be wondering what a mobile optimized website is. For starters, a mobile optimized website is just a trimmed down version of a regular website that works on a mobile phone. This is essential to have a mobile optimized website because most of the phone browsers don’t have the capability to display the regular websites properly.The content presented should be mobile adapted. We believe in the less-is-more design philosophy for mobile websites. Single out the 3 most important reasons to visit your mobile optimized website and make them visible at entry, without any down scrolling. Also, a good mobile optimized website requires no side-scrolling either, so the information must always read top-down, as opposed to Internet sites where eye movement moves freely over the screen. The images must be formatted and presented correctly too.
What If You Still Don’t Want A Mobile Optimized Website?
The problem is that your customers are looking for your business on their mobile devices regardless if you have a mobile optimized website or not. In the best case scenario your website looks awful and the customer has a flat fee data plan so he doesn’t have to pay a lot to load your site. Worst case is your business will be perceived as lacking technology and disregarding its customers. The important thing to remember is to know what you are saying no to. If your customer opens your website in a mobile browser he gets the wrong content, presented in the wrong order, with a slow and costly download, and with an unadapted layout. In a world where most everyone owns a mobile phone and brand perception and brand loyalty is everything, this could be a problem for you.You must have a Mobile Optimized Website!