Local search queries differ from conventional searches in that you are adding a “where” component such as an address, a city or a zip code to the “what” component (keyword, product, service etc) that you are looking for. For years, these searches have often been dominated by national competitors: large directory sites with thousands of pages and other non-local SEO powerhouses. Now, the game has changed and search engines want to feature your local business, your products and your services. Those companies without a local presence are finding it harder and harder to compete for these valuable search queries – searches that are increasingly being performed from smart phones and other mobile devices by consumers who are immediately looking to make a purchase.

Why Focus On Local SEO?

Consumers have always been in the need for local products and services. What’s changed is their behavior and the tools they use to perform local searches. Traditionally, local directories like the yellow pages along with newspapers and local magazines supplied this information but the digital age has changed all that. Computers and search engines have replaced the yellow pages and increasingly smart phones and other mobile devices are your computer. When was the last time you picked up a copy of the yellow pages to order food, look for a local service or product? How To Increase Awareness And Generate Leads With Local SEO  What’s currently happening online is that many sites are battling the search engines for your local attention. While Google is still dominant (and has been since rolling out Google maps in 2004) the landscape has changed: in addition to Yahoo! and Bing, many new local options like FourSquare, Yelp, Merchant Circle and Urban Spoon are giving consumers what they want – reviews and feedback on local merchants and their services or products. All of this focus on local search means that now is the perfect time to roll out a local SEO strategy and grow your business. Cost a Concern? Local SEO is Budget Friendly It is possible to achieve great local search rankings without a large SEO investment. Local business listings, when optimized, can quickly achieve first page exposure and will out perform expensive, traditional advertising. Study after study illustrates that organic search traffic converts at a higher rate than most other marketing channels. Consumers are actively seeking you out – this makes search marketing much more effective than traditional “interruption” marketing. Google’s focus on local businesses has resulted in a dramatic change in search results compared to the past. Geo-targeted searches return Google maps listings that level the playing field for small businesses that have one huge edge over national competitors: a local address. Without that all important street address it makes little difference how much money these companies throw at SEO. You can rank well and get in front of potential customers when and where they are shopping. This makes local search one of your most powerful tools for building brand awareness and establishing credibility and authority. 

Let us help you with your Local Google Yahoo and Bing Optimization

Marketable Mobile offers effective and affordable Local Google Yahoo and Bing Optimization services as well as local mobile optimization in Farmingville NY and across the US. Mobile advertising is paid placement of your brand within the various forms of mobile media for the purpose of brand building, awareness generation and depending on the objective, driving campaign engagement and transactions. CTR  (Click Through Rate) from mobile advertising are 2.7% – 5% higher than desktop CTR. Display banners, inserts within text messaging and searches—any one of these forms of mobile advertising will invite a consumer to engage via various forms of mobile media: SMS, mobile Web, apps and click to call. Best of all the price for mobile advertising is a fraction of the cost of a desktop pay-per-click campaign.